UNICOM® Intelligence Data Collection
Data Collection
Survey and market researchers worldwide use IBM® SPSS® Data Collection products to achieve deeper understanding of people’s attitudes, preferences and opinions so that this valuable insight can be included in decision-making processes.
The software enables all aspects of the creation, collection and reporting on your survey projects:
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Authoring your survey easily regardless of complexity or delivery method, while supporting collaboration among your project team with IBM® SPSS® Data Collection Author
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Deploying your survey and managing the interviews – across the web, phone or face-to-face – with the IBM® SPSS® Data Collection interviewing family of products for:
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Better data entry- capturing quality data quickly, accurately and efficiently
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Interactive interviewing with a laptop or tablet – with or without an internet connection
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Easily producing professional-looking questionnaires from Word
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Enabling your computer-assisted telephone interviewing (CATI) with a full set of features
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Oversee and manage your offline interviewers, projects and data synchronization
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Support your entire survey research project lifecycle, including managing and informing the process and team
IBM® SPSS® DATA COLLECTION PROFESSIONAL
An integrated development environment for scripting automated survey processes.
IBM® SPSS® Data Collection Professional is a complete set of tools that supports the building of automated survey research processes. It includes an integrated development environment (IDE) that enables you to create, edit, run and debug IBM® SPSS® Data Collection scripts. In addition, IBM® SPSS® Data Collection Professional also allows you to create scripts that perform various data management tasks.
IBM® SPSS® Data Collection Professional has features to help you:
Use advanced functionality to create effective surveys
When used in combination with IBM® SPSS® Data Collection Author you can:
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Gain advanced survey creation capabilities for sophisticated projects.
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Build surveys with complex logic and routings that deliver superior results.
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Work collaboratively and efficiently across the enterprise.
Streamline your reporting process to share your insights more efficiently
When used in combination with IBM® SPSS® Data Collection Survey Reporter you can:
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Perform sophisticated data management using scripting in a professional development environment.
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Automate, schedule and standardize your reporting routines to streamline report creation.
IBM® SPSS® DATA COLLECTION AUTHOR
Create compelling, visually appealing surveys that participants will want to complete.
IBM® SPSS® Data Collection Author, with its intuitive interface and intelligent wizards, makes it easy to create simple or complex surveys. It enables marketers and survey professionals to incorporate routings and logic that encourage respondents to complete the survey. A survey created with IBM® SPSS® Data Collection Author can be deployed in any mode and in any language.
IBM® SPSS® Data Collection Author includes capabilities to help you:
Gain a guided approach to survey excellence
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Use Wizards to guide you through the entire survey process, from survey authoring to reporting.
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Customize example questionnaires and templates, or create your own.
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Incorporate corporate style elements for consistent look-and-feel.
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Create lists that can be shared across multiple questionnaires and reused in other surveys.
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Preview and test surveys before they are launched to view what respondents would see.
Use a methodology to suit all surveys
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Tailor questions and phrasing to suit different channels for web, telephone or mobiledevices.
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Create simple or complex, sophisticated surveys.
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Include visual or interactive questions using sliders or calendars.
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Incorporate survey routings using if, go-to, skip and fill commands.
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Create and deploy surveys in any language.
Collaborate and share efficiencies
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Collaborate across your enterprise with IBM® SPSS® Collaboration and Deployment Services to eliminate duplication and increase efficiencies.
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Share best practices and survey creation skills.
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Use IBM® SPSS® Data Collection Author Server to allow multiple users to create and deploy surveys in a web-based environment.
IBM® SPSS® DATA COLLECTION PAPER
Produce appealing paper surveys easily every time.
IBM® SPSS® Data Collection Paper is a comprehensive solution for formatting paper questionnaires for scanning and keyboard data entry. It enables you to quickly create, format and edit professional-looking paper questionnaires within Microsoft® Word. Create designs for both keyboard-based data entry systems and scanning-based systems, and use them across multi-ple projects with minimal editing.
With IBM® SPSS® Data Collection Paper you can:
Customize survey look and layout
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Design a consistent theme and layout for a single questionnaire, or all of your questionnaires.
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Create question and document templates and make them available to all survey creators.
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Present various types of questions in several different ways.
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Use standard formatting for numbers, text, categorical and matrix questions.
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Automatically include standard interview instructions, including instructions in the right language.
Save time and increase accuracy
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Prepare surveys for scanning with just a few mouse clicks, keeping the survey validation intact.
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Automate the identification and setup of all respondent input areas of your survey questionnaire, such as tick boxes, letters, and numbers for optical mark reading (OMR) or optical character recognition (OCR).
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Ensure proper validation of each response with the appropriate question and question type automatically.
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Work seamlessly with the popular ReadSoft® DOCUMENTS for FORMS scanning and document management solution.
Provide flexible response options
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Offer respondents the choice of completing a survey by phone or online.
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Use IBM® SPSS® Data Collection Paper with other interviewing products, such as IBM Data Collection Phone Interviews and IBM® SPSS® Data Collection Web Interviews.
Deliver timely results
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Make scanned data available for analysis and reporting through IBM® SPSS® Data Collection Survey Reporter, Quantum and IBM® SPSS® Statistics.
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Code open-ended responses with IBM® SPSS® Text Analytics for Surveys.
IBM® SPSS® DATA COLLECTION PHONE INTERVIEWS
Get deep insights and broad representation from telephone interviews.
IBM® SPSS® Data Collection Phone Interviews makes it easy to conduct high-quality, cost-effective global research. It is designed to increase the productivity of actual or virtual call centers, helping to reduce the costs of phone surveys while boosting response rates and increasing scale.
IBM® SPSS® Data Collection Phone Interviews includes these features:
Multi-modal interviewing
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Allow respondents to start a survey on the phone and complete it later online to maximize respondent rates and save time.
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Give respondents flexibility to choose their preferred method of contact – phone, the web, or face to face on paper or tablet PCs.
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Manage all survey projects and data in one centralized environment – regardless of the mode.
Survey and interview management
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Field and manage surveys from one location or from globally dispersed sites.
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Control sample management and quota setting with powerful tools that can be customized to suit operational and project requirements.
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View and manage quota targets in real time, through a web browser.
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Assign activities, projects and records to supervisors, survey builders, interviewers, analysts and other users of the system, and co-ordinate their efforts to ensure efficiency.
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Design questionnaires that include instructions and cues that are easy for interviewers to follow to deliver accurate survey results.
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Get respondent phone numbers in seconds rather than minutes, increasing productivity.
Oversight and performance management
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Monitor and record interviews to ensure quality transactions and create an audit trail to assist in staff training and management quality audits.
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Create customized reports of statistics about interviewers’ performance and sample quality.
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Use analytical management report templates to provide an overview across all projects or at the detailed individual project level.
Customizable, scalable and secure installation
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An open architecture enables you to customize features to meet different standards and protocols—for example, to control how many times a telephone number should be called, or the call-again delay for busy calls.
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Make changes in real time without bringing operations to a halt to modify interview scripts or dialing parameters.
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Implement in a clustered server environment that provides enhanced security, scalability, load-balancing and fault-tolerance.
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Choose from flexible configuration options ranging from a physical call center to a highly decentralized global operation.
Analysis and reporting
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View frequency and crosstab statistics, summary tables, lists of verbatim responses and percentages in real time through a web browser.
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Analyze open-ended responses using IBM® SPSS® Text Analytics for Surveys.
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Export data to external databases or to Quantum, Quanvert, IBM® SPSS® Statistics, IBM® SPSS® Modeler, or third-party applications for additional analysis, graphing and modeling.
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Develop more complex reports using IBM® SPSS® Data Collection Survey Reporter.
Predictive dialing
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Integrate with third-party predictive and group dialers from Marketing Systems Group PRO-T-S, Sytel, and InVADE.
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Auto-detect call outcomes, minimizing the time lost to unsuccessful calls.
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Program the responses to each possible call outcome according to campaign-specific or global rules.
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Ensure compliance with industry standards, professional codes and legal requirements.
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Hand off respondents to an integrated voice response (IVR) system.
IBM® SPSS® DATA COLLECTION SURVEY REPORTER
Quickly deliver insights to enable smarter decision-making.
IBM® SPSS® Data Collection Survey Reporter is a versatile reporting and visualization solution that enables you to gain the most value from customer feedback and survey research. Simple and intuitive to use, it is designed for information consumers and survey researchers who are interested in interactive reporting and determining key insights from survey data.
IBM® SPSS® Data Collection Survey Reporter has features to help you:
Create insightful, interactive reports on survey data
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Create interactive cross tabulations that reveal key patterns in survey data. Share them with internal or external clients who can use them to drill deeper into the underlying data.
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Incorporate all data types – categorical, numeric, date and time, and text.
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Filter findings at a report level or a table level and save filters for easy re-use.
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Avoid scripting and manipulating data, and focus on delivering survey results that add value to your external or internal clients.
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View variables prior to using them to ensure they will add value to your results.
Deliver insights across the enterprise
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Control the delivery of results to specific individuals or groups to ensure people only get the data they need – or are allowed – to view.
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Manage the level of interaction by protecting the type of access people have, e.g., to ensure only weighted data is used for report generation, or to allow some users to manipulate, edit or create new variables while others cannot.
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Adhere to privacy and security regulations and manage security features singly or in combination.
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Automate result creation and delivery with IBM® SPSS® Data Collection Survey Reporter Professional.
See survey results your way
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Create new variables using existing ones and share your new variables with others.
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Edit variables for flexibility to create the reports you need.
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Turn numeric, date and text variables into categorical data directly through the interface, and easily create reports based on these variables.
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Create filters that can be used time and time again to ensure accuracy and consistency.
Publish and present results that make an impact
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Create and print visually compelling reports.
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Highlight the most significant findings by hiding rows, columns or cells in your tables that are below specified values.
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Print reports directly from the interface using company templates or logos.
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Publish findings directly into Microsoft® Word or PowerPoint® for distribution across the organization.
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Incorporate or build custom chart types for export to Microsoft Excel®.
Use in online or desktop environments
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Work completely offline or leverage the collaborative nature of an online environment – the choice is yours.
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Deploy results instantly across your organization.
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Manage your results through the online interface to ensure that your data is always accurate and that people see the latest reports.
Obtain deeper insights through integration
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Access many types of data to help you report on results from diverse sources, including data fromTriple-S™, Quancept™, Quanvert, Surveycraft™, IBM® SPSS® Statistics, ADODB-based databases and other data types.
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Use IBM® SPSS® Statistics products to perform advanced analysis or IBM® SPSS® Modeler products for data and text mining. Integration is direct and easy.
IBM® SPSS® DATA COLLECTION WEB INTERVIEWS
Conduct web interviews quickly and efficiently.
IBM® SPSS® Data Collection Web Interviews provides a complete set of tools for conducting low-cost web surveys quickly and efficiently. With this versatile software, you can capture the attention of potential respondents and provide the options they prefer to ensure that they complete your survey accurately.
IBM® SPSS® Data Collection Web Interviews has features to help you:
Simplify the survey process
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Create secure logins and passwords for participants to use, or for greater ease, embed them into the survey URL.
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Conduct surveys in participants’ preferred language without having to create a new survey for each language.
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Reuse information from CRM and marketing databases to minimize the burden on respondents.
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Specify a participant list, or build one as you go.
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Enable participants to stop and restart a survey without having to start over.
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Send a customized email to invite participants, remind them or to thank them for providing feedback.
Manage survey projects from start to finish
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Administer security and control projects and research tools so that users have access only to the tools and projects they need or should have.
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Preview results and survey status, and download data in a variety of formats at any stage of data collection.
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Handle survey changes during data collection without affecting the data.
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Use sophisticated survey management tools such as quota and participant management rules.
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Easily include all question types with IBM® SPSS® authoring tools.
Create visually appealing and compelling questionnaires
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Use a variety of built-in templates or create your own to comply with corporate standards.
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Incorporate Flash, movies, audio, customer controls (e.g., calendars and sliders) and Ajax controls to create dynamic and interactive surveys that respondents will want to complete.
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Conduct all types of surveys, including customer satisfaction, employee opinion, product testing, clinical trials and many more.
Experience power and flexibility at every stage of the survey cycle
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Get the scalability, security and fault tolerance to suit any business environment.
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Integrate IBM® SPSS® Data Collection Web Interviews with your existing infrastructure.
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Measure and track satisfaction, loyalty and engagement, and link feedback to analytics with IBM® SPSS® Statistics or IBM® SPSS® Modeler Professional.
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Use IBM® SPSS® Data Collection Web Interviews with an IBM® SPSS® Data Collection Authoring tool or with IBM® SPSS® Data Collection Author Professional for even greater value.
IBM® SPSS® DATA COLLECTION DATA ENTRY
A modern approach to entering survey data.
IBM® SPSS® Data Collection Data Entry helps you create surveys and capture survey responses accurately and efficiently. It combines the capabilities of two products, IBM® SPSS® Data Collection Author and IBM® SPSS® Data Collection Interviewer, to minimize errors and improve the productivity of survey research.
IBM® SPSS® Data Collection Data Entry includes capabilities to help you:
Improve the accuracy and efficiency of survey research
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Capture data quickly and accurately so you can start analysis sooner and find insights faster.
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Improve researchers’ productivity while safeguarding information quality.
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Minimize the risk of errors that can skew results.
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Simplify survey creation and the capture of survey responses.
Create surveys with IBM® SPSS® Data Collection Author
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Create compelling, visually appealing surveys that participants will want to complete.
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Include survey logic that makes data capture operations quicker, easier and more accurate.
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Create customized libraries of questions or whole questionnaires that can be shared across organizations to ensure consistency and to reduce duplication of work.
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Use single and multiple response questions, as well as matrices and grids.
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Preview and test surveys before they are launched.
Capture responses with IBM® SPSS® Data Collection Interviewer
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Enter data quickly and accurately with a configurable, keyboard-driven data entry interface.
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Batch surveys to enable many operators to key data for a single project, or to speed data entry for large projects.
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Present surveys to respondents in the field using multimedia and graphics to capture data electronically – even where Internet access is not available.
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Gain visibility into data entry through validation verification, including double keying.
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Save data ready for analysis as an IBM® SPSS® Data Collection Data File or an IBM® SPSS® Statistics data file.
IBM® SPSS® DATA COLLECTION DATA MODEL
Full support for the survey research lifecycle.
The IBM® SPSS® Data Collection Data Model supports the survey research lifecycle from authoring through data collection and reporting. It provides resources, methodologies and technical guidance to help you manage and customize your survey research projects.
The IBM® SPSS® Data Collection Data Model provides capabilities to help you:
Customize and manage survey research
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Provides an open, published interface (API) for developers looking to re-engineer and innovate the research process.
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Offers a methodology for managing data of differing formats, structures and storage mechanisms.
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Offers a methodology that allows applications to read and write data from any source, regardless of the storage technology.
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Supplies connections to various data sources through a number of included Data Source Components.
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Create data source components to include other data formats.
Get specialized guidance
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Assistance for scriptwriters developing automated survey research processes.
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Help for software developers wanting to leverage IBM® SPSS® Data Collection products and technologies.
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Educational information for anyone wanting to understand more about Data Collection solutions.
Access resources and documentation
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Use the IBM® SPSS® Data Collection Developer Library to learn and work with our technologies.
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Download overviews, white papers and tutorials.
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See design documentation, detailed programmers’ reference materials and working source code.
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Get sample applications for different degrees of expertise, from beginner to advanced.
IBM® SPSS® DATA COLLECTION INTERVIEWER DESKTOP
A modern approach to conducting in-person survey interviews.
IBM® SPSS® Data Collection Interviewer Desktop lets you augment your online or phone-based research with face-to-face interviews. It helps you conduct in-person interviews through mobile devices such as laptops and tablets, and then captures and centrally manages the results with or without an internet connection.
IBM® SPSS® Data Collection Interviewer Desktop includes capabilities to help you:
Take your survey to the participant
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Conduct engaging, visually-rich surveys on the go.
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Allow participants to stop and restart a survey, without having to repeat the questions.
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Track your participants’ responses with a customized view of their most relevant details.
Gain new flexibility and ease of use
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Choose among a visually rich graphical interface, a cleaner interface suited for phone surveys or a simple data entry interface, depending on project needs.
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Enable interviewers to focus on the interview itself, while IBM® SPSS® Data Collection Remote Administrator manages project and data synchronization.
Make better use of your interviewers’ time and skills
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Ensure that interviewers and project managers receive the latest survey data without relying on email or manual file transfers.
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Synchronize data automatically and unobtrusively whenever an Internet connection is available.
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When a connection is not available or intermittent, data is stored on the desktop for safe transfer later.
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Rely on IBM® SPSS® Data Collection Interviewer Server to keep your projects and your data secure.
IBM® SPSS® DATA COLLECTION REMOTE ADMINISTRATION
Efficiently manage offline interviews and track data.
IBM® SPSS® Data Collection Remote Administration works with IBM® SPSS® Interviewer Desktop to help you manage your offline interviewers and projects and track data synchronization. The powerful IBM® SPSS® Data Collection Interviewer Server security model ensures that your interviewers get the right projects and you get the most current data.
IBM® SPSS® Data Collection Remote Administration enables you to:
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Assign projects to interviewers and interviewers to projects.
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Manage changes in the field without relying on email or managing files offline.
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Ensure that interviewers always have the latest version of a survey so that they can focus on collecting data.
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Send data directly to the server when a connection is available, freeing interviewers from data management tasks. When the connection is intermittent or not available, data is stored on the desktop.
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Keep all project data centralized regardless of data collection mode.
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Augment online data collection with off-line data collection without sacrificing speed to insight.
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Synchronize data automatically through IBM® SPSS® Data Collection Remote Manager’s ability to detect and connect to an internet connection whenever one is available.
IBM® SPSS® DATA COLLECTION SURVEY REPORTER
DEVELOPER KIT
Automate processes to deliver timely information.
The IBM® SPSS® Data Collection Survey Reporter Developer Kit increases your organization’s efficiency by running scripting and data management tasks on a server. With this solution, you can automate data manipulation and report creation so that data collected this morning can be available to managers and executives in time for an afternoon conference.
With the IBM® SPSS® Data Collection Survey Reporter Developer Kit you can:
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Schedule automated batch processing of complex or repetitive tasks, and schedule large jobs to run after hours.
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Run scripts periodically or during specific events without further intervention.
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Create a centralized processing facility for a number of employees.
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Manage data transformation operations such as the cleaning, validating and exporting of sample data, and the reporting of case data.
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Produce and export tables.
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Create and assign weighting to your data.
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Run scripting utilities.
IBM® SPSS® DATA COLLECTION SURVEY REPORTER PUBLISHER
Publish and share professional, interactive reports in an online environment.
With IBM® SPSS® Data Collection Survey Reporter Publisher, you can publish interactive reports easily and share them with other stakeholders who need to view the results in an online environment. This solution is designed for survey researchers and their information consumers. You can use role-based access to ensure that key reports and data files are protected.
IBM® SPSS® Data Collection Survey Reporter Publisher has features to help you:
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Provide users with online access to tabulated results.
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Meet the needs of users who do not need to set up their own projects or tables, or edit variables.
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Set access levels to allow users in particular roles to open existing table documents, populate tables, and export results.
